Time for pet insurance to cast off the shadow of Groundhog Day syndrome, says …
News from Insurance News Net:

(PRWEB) February 02, 2015

Anglo-American pet insurance technology specialists Aquarium Software is marking this year’s Groundhog Day (2 February) in the US by calling for an end to insurers making the same old mistakes again and again when it comes to pet policies, which is costing the industry and consumers alike. With the latest technology, there is no reason why legacy issues should continue to cast a shadow over potentially one of the fastest growing markets in the US.

At 129 years old, Punxsutawney Phil may have taken the elixir of life, but with US pet insurance growth in 2014 triple the pace of accident and health coverage, most pets are not so lucky. As this $ 600 million industry looks set to expand again in 2015, to realise its full potential, insurers must cut out the mistakes that beset the industry and stop making such heavy weather of improving the all-important customer journey.

“To some working in the pet insurance sector I am sure it must feel like ‘Groundhog Day’ with them reliving the same day again and again,” said Mark Colonnese, Aquarium’s VP Sales and Marketing. “You don’t need Phil’s predictive powers to know what upsets pet par…………… continues on Insurance News Net

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