Latest APPA figures suggest lower insurance premiums in future for doting ‘Pet …
News from Insurance News Net:

New York, NY (PRWEB) July 21, 2014

Anglo American pet insurance industry specialists, Aquarium Software, say lower insurance premiums could now be two shakes of a dog’s tail away, thanks to doting ‘pet parents’ pampering their pooches properly. According to the American Pet Products Association (APPA), pet owners are now spending more than $ 58 billion a year on their animals and this growing number of so-called ‘pet parents’ who treat their animals more like children than pets, going to extraordinary lengths to ensure their animal’s well-being, are set to be rewarded.

From animal health spas to therapy sessions, these pets are getting top class treatment and the investment made by these owners now needs to be recognized by pet insurers, says industry expert Mark Colonnese, VP Sales and Marketing for Aquarium Software Inc.

“Pet parents who go to extraordinary lengths to ensure their pets are as happy and healthy as possible should be rewarded for their efforts. Ultimately a fit and healthy animal is less likely to need expensive veterinary attention and so poses less liability for insurers. Pet insurers with the latest technology systems in place to quickly iden…………… continues on Insurance News Net

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