California Passes First Consumer Protection Law for Pet Insurance Holders
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Posted: October 16, 2014, 9:30 a.m. EDT

Companies selling pet insurance to California pet owners will be subject to new consumer protection safeguards beginning July 1, 2015.

The law is the first in the nation to protect buyers of pet insurance, according to the California Department of Insurance.

Pet industry organizations, including the Pet Industry Joint Advisory Council (PIJAC), the Humane Society of the United States, the American Society for the Prevention of Cruelty to Animals and the North American Pet Health Insurance Association, back the law.

“[Veterinary Pet Insurance] was the first, and to our knowledge the only, pet insurance company to publicly support the bill, and we currently adhere to the majority of the guidelines,” said Adam Fell, spokesperson for Brea, Calif.-based VPI, which insures more than 500,000 pets nationwide.

Under the law, California pet owners who buy pet insurance will be afforded various safeguards, including:

·      disclosure of reimbursement benefits and pre-existing condition limitations, and a clear explanation of limitations of coverage, such as co-insurance, waiting periods, deductibles and annual or lifetime policy limits; and

·      a 30-day “free look” period in which a pet insurance policy can be returned for a full refund.

“California consumers will now have greater pr…………… continues on

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